The size of Vietnam’s e-commerce market is estimated to have reached 20.5 billion USD in 2023, for growth of 25 percent compared to 2022. This demonstrates that e-commerce is increasingly asserting its position as a crucial component of Vietnam’s digital economy, driving economic development and leading digital transformation in businesses.

Vietnam’s digital economy has played an important role in the country’s socio-economic development in recent times, and accounted for nearly 15% of GDP in the first half of this year, according to the Ministry of Information and Communications.